Beyond the product / Service envy
This is the text of a "Fortune"
article I wrote as a fake evidence of the exisistance
of the service, trying to figure out the consequences of the
usage of the service.
Laura Birnbaum was an engineer in her 30's with a successful
business, a beautiful apartment in the East Side, and financial
security. But living alone, she was plagued by a sense of
terror at night, unable to express her feelings of fear to
anyone. She tried conventional talk therapy, but all the talk
in the world could not reach the parts of her where the source
of this pain and distress lived. Exasperated by the ineffectiveness
of conventional psychotherapeutic techniques, shes turned
to her own devices and created her own unique brand of therapy.
After analyzing her positive experiences of feeling secure,
Laura realized that all of them where related to feeling warmth,
joy, expansion, relaxation, sense of connection and peace.
The source of all those feelings was her emotional space at
home: her favourite music in the background, the smell of
clean sheet in her bed, the warm sensation of entering the
heated house during winter, the memory of her mother sitting
in front her dressing table.
Basically for her security was misdirecting her fear feeling
the comfort of her house.
For Laura, the answer was simple: surrounded by reminders
of comfort and security, she no longer felt fear.
But this wasnt enough. Above all she felt another key
factor was essential: presence.
Presence meant someone offering her full attention while being
grounded in herself, giving her a sense of welcoming, like
when Anna, her grandmother was taking care of her when she
was a child.Unfortunately, Anna lived far away in her home
town of Fergus Falls, Minnesota. How to reach her during the
bad moments? How to find her there whispering reassuring words
when Laura woke up terrified? Laura found the answer in a
technology familiar to both her and her grandmother; Anna
and Laura share the same Hometech security system.
Laura wondered: why not use it to watch inside her house instead
Now Anna can take care of her granddaughter from distance
using the camera system, providing Laura with her presence
when she needed.
But Laura did more: she modeled her emotional space using
a neural network tuning the Hometech system to the bio-data
of her bracelet.
Now the system is a distributed intelligence that has learned
what music she prefers, when shes nervous, whats
the ideal temperature when shes cold, whats the
memory in her old wristwatch.